Trade show game plans
Inflow builds your team’s game plan for every trade show, so you walk in with a target list and walk out with a pipeline.
Five weeks before the show, your reps get a plan. Thirty days after, you get a report on what it produced.
Your event. A clear direction.
5 WEEKS BEFORE
The game plan
Priority contacts. Target firms. Conversations worth having.
30 DAYS AFTER
The results report
Planned vs. actual. Pipeline generated. A clear next move.
The problem
Most teams show up without a plan.
Sales teams arrive at trade shows and work whoever walks by the booth. After the show, marketing is left defending the spend with badge scans and a gut feeling. The event may have paid off. Nobody can show it.
How it works
A plan before, focus during, evidence after.
01 / Before the show
5 weeks out, we deliver your game plan: who to meet, why they matter, what to say, which sessions to attend, and how to follow up.
02 / At the show
Your reps work the plan. They know their targets, their talking points, and where to be.
03 / After the show
At 30 days, we report planned versus actual results and the pipeline the event generated.
What’s included
Two deliverables per event.
Pre-show game plan
Due 5 weeks before the show. Objective and success metric, positioning, a ranked contact list, target firms, an annotated agenda, a conversation framework, what to avoid, and a follow-up workflow.
Post-show results report
At +30 days. Planned versus actual, plus pipeline generated.
Who it’s for
For B2B teams turning events into business.
Inflow works with founders, business development teams, sales leaders, and marketers who use trade shows, conferences, and industry events to meet buyers, build partnerships, and grow their pipeline—whether they’re exhibiting or attending.
Founders
Sales leaders
Marketing teams
Business development teams
You don’t need a large booth or a dedicated event team. If your business sells to other businesses and you’re investing time or money in an industry event, a clear game plan can help. Our starting focus is Western Canada, with relevance across sectors.
Pricing
Start with one event.
We price per event first. Once you’ve seen the results, we can move to an annual program that covers your show calendar.
Research
State of Event Selling 2026
We’re surveying B2B marketing and sales teams on how they plan, work, and measure trade shows. It takes under 3 minutes, and everyone who takes part gets the aggregate results report.
Your next event
Have a show coming up?
Tell us the event and the date. We’ll tell you what a game plan would look like for your team.