Research
State of Event Selling 2026
A short survey on how B2B teams plan, work, and measure trade shows.
The survey
What the survey covers
We’re asking marketing and sales teams how they approach trade shows and conferences: how they prepare, how they work the event, and how they show results afterward. It takes under 3 minutes.
Participants
Who should take it
Marketing leaders
Responsible for event budgets.
Sales leaders and reps
Who work trade shows.
B2B and industrial teams
That exhibit at or attend shows and conferences.
The report
What you get
Everyone who takes part gets the aggregate results report, so you can see how your team’s approach compares.
[Results report release date to be confirmed.]