How it works
One plan before the show. One report after.
Here’s what your team gets for each event, and when.
Before the show
The pre-show game plan
Delivered 14 days before the show, so your team has time to book meetings and prepare. It has eight parts.
Objective and success metric
What the show is for, and the number that tells you whether it worked.
Positioning
How your team should describe what you do to this audience, at this event.
Ranked contact list
The people worth meeting, in priority order, with why each one matters.
Target firms
The companies to focus on, so reps don’t spend the day on poor fits.
Annotated agenda
The sessions and events worth attending, with notes on who is likely to be there.
Conversation framework
What to say to open, what to ask, and how to move toward a next step.
What to avoid
The topics, habits, and time sinks that cost reps good conversations.
Follow-up workflow
Who follows up with whom, how, and by when after the show.
Timeline
Three points in time.
14 days before the show
You receive the game plan. Your team reviews it, reaches out to priority contacts, and books meetings.
Show days
Your reps work the plan: the right people, the right sessions, the right conversations.
30 days after the show
You receive the results report.
[To confirm before launch: kickoff lead time and the information your team provides.]
After the show
The results report
Thirty days after the show, we compare what was planned with what happened, and report the pipeline the event generated. Your reps get focus. You get evidence the event paid off, or a clear picture of what to change next time.
FAQ
Common questions
When do we get the game plan?
14 days before the show.
What’s in the results report?
Planned versus actual results, plus the pipeline generated. It’s delivered 30 days after the show.
How is it priced?
Per event to start. Once the value is proven, we can move to an annual program. Book a call and we’ll talk through your show calendar.
Which shows do you work with?
Trade shows and conferences for B2B and industrial companies in Western Canada, starting with Alberta and BC. Think events like AWWOA Water Week, the Nisku Energy Show, TWIPS, and Oil Sands Expo.
Does it work if we’re attending, not exhibiting?
Yes. The plan is built for teams that exhibit at or attend a show.
What do you need from us?
[Confirm client inputs, kickoff lead time, and availability outside Western Canada.]