About
Trade shows should produce pipeline you can point to.
Inflow exists to give sales teams a plan and give marketing the evidence.
Why we exist
The plan is usually missing.
Companies spend real money to put their team on a show floor. Most of the time, the team shows up without a plan. Reps work whoever stops by, follow-up is uneven, and marketing is left defending the spend afterward. Inflow fixes the part that’s missing: a clear plan before the show, and an honest report after.
Approach
Plan first. Measure after.
Decide before you go.
Each plan starts with an objective and a success metric.
Focus on people.
A ranked list of who to meet, and why they matter.
Make it usable.
Plain guidance reps can act on: what to say, where to be, what to avoid.
Report what happened.
Planned versus actual, and pipeline at 30 days.
Founder
Carter Morrison, Founder
I help marketing teams get real pipeline out of trade shows. Before each event, I build the sales team a game plan: who to target, what to say, and where to be. Thirty days after, I show you what it produced.
[Carter’s background and headshot to be added before launch.]
Location
Based in Kelowna. Working across Western Canada.
Inflow is based in Kelowna, BC. We’re starting with teams that exhibit at and attend shows in Alberta and BC.